Starting out in the music biz is hard, especially when you’ve poured so much of you into your work. It’s easy to think that if Triple J give you a play, then everything lines up. Thing is, getting played is tough, like, hella tough. We’re not saying don’t give it a shot, but we’ve got a few options you can scope out as well (just in case the Js don’t come calling).
Blog, Blogs, Blogs
There are probably an equal amount of independent blogs/publications out there as there are artists (trust us on this one). Get together a list of sites that have similar taste to what you’re producing and hit them up. Be prepared, straight to the point, and definitely highlight all the good stuff you have going on. No fluff.
Tip: Systemise. Spreadsheets are tough yet surprisingly handy. Track when you’ve contacted a site, schedule a follow-up and don’t get discouraged, think about the long game.
There are plenty of good community led radio stations across the country eager to spin new music – most cases they are happy to give your track a listen. Check out stations in your area, find a contact email/when their open day is and get in touch. Triple J are always monitoring local community radio across the country for new bangers from local artists, so get moving.
Tip: Check out Airit – It’s a database that community radio stations across the country use and with over 300 stations registered, your tune is bound to find some love.
Use Equipment That Gives You Value
Sadly, one of the biggest pressure points of being in the music industry is the cost of your basics. There’s a good chance you’ll need (and want) instruments, software and tools that are of a decent quality – so your music doesn’t sound like it was recorded in a shoddy garage with high ceilings. So look out for deals and specials that won’t break the bank, and see if you can’t make smarter purchases.
Tip: Get amongst smart instruments. They are often good for busking or small venue performances – for example this smart guitar which combines an electric guitar and a small amp into one.
We’re in the prime age of streaming and thanks to giants like Spotify, it has never been easier. This ties nicely into what we covered above; most radio stations/publications have a curated playlist they own. Getting on it opens your sounds to a whole new audience waiting for something fresh, a.k.a your latest banger. (Sneaky plug: check out our playlist for great Aussie talent, and you can shoot us your new releases to firstname.lastname@example.org.)
Tip: Slide on in – Most curators are flooded with emails asking to play someone’s latest track, take the backend and hit up their socials. There is no harm being direct.
Get Out There!
Look, this point is really self-explanatory. Get out there and play some shows: any size and anywhere. Honestly, the possibilities are endless here. A label manager may be in the audience, maybe even staff from Triple J, venues may offer you more shows and people who dig your sound will pass it on to their mates.
Tip: Mix things up – collaborate with other artists who are starting out, busk on the weekend and try and get into your local festivals.