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How You Can Donate To The Bushfires By Buying From These Popular Aussie Brands ASAP

Not only can you look good, but importantly you can BE good while you’re at it.

It is greatly apparent that the horrifying bushfires taking place across our nation are continuing at an immense rate. Social media has allowed our homegrown celebs as well as worldwide Hollywood names to use their platforms and seriously discuss the danger our nation is in. And we love this.

With the help of bringing together citizens worldwide to donate their hearts away (and honestly bless them) it doesn’t stop there.

Not only have celebrities taken a stance, so have these popular Aussie brands (more than our politicians for sure). For that reason alone, we love these guys even more.

If you’re like me and are feeling helpless as an Aussie citizen, here are some great Aussie brands that are changing the game by donating their sales towards bushfire relief organisations. And now you can too by simply purchasing any of these guys’ products!

Tree Of Life


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Our hearts are breaking as we watch our friends, family, fellow Australians, magical wildlife & natural resources, suffer and perish through these history making bushfires. We will be donating $7000 to the @redcrossau and $3000 to @wireswildliferescue. As of now all sales from our Tol2 Recycled Sari bags will go towards raising money for those affected by the Australian Bushfires. We will keep you posted on our ongoing efforts to raise money for all affected by these devastating fires. To donate or learn more go to the @nswrfs and @redcrossau websites for more information. Artwork by @meacxu

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The Aussie Boho Fashion retailer is not only donating $10000 in total to the Red Cross and Wires Wildlife Rescue. But now all of you shoppers can be involved in the donation process by purchasing their recycled Sari Bags, with the sales from those going towards anyone affected by the Bushfires.

Now, this is wholesome stuff, guys.

Bushy Underwear


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TIME IS UP! We’ve reflected on the most effective way to devote our resources at BUSHY. The best we can do at the moment comes in the form of financial aid. For the foreseeable future 100% of our profits will go towards the Bushfire Disaster Appeal. Once it’s deemed safe we plan to integrate our team into more active rehabilitation roles for the communities affected. We implore all businesses to stand up and take ownership for this ongoing shit show. Fill the power vacuum left by incompetent leadership with powerful, quick thinking change makers. This is our future. Time is up. If you’d like to donate check the links in our bio.

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Buy those comfy undies lads and donate at the same time!

The legends at Bushy Underwear are striving towards 100% of their profits to go towards the Bushfire Disaster Appeal, if there’s a time to buy undies, it’s surely right now.

In retrospect 1 pair of undies = more fresh-water for families.

Every purchase matters.

Frank Body


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For the month of January we will be donating 100% of all global sales of our A-Beauty Scrub to @wireswildliferescue, @cfavic and @nswrfs to support bushfire relief across Australia. From frank HQ, our hearts go out to our firefighters, our wildlife, our volunteers and our home, Australia.❤️ Image via @helloemilie

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Frank is there for our firefighters!!!

For the whole month of Jan, any customer can purchase the Frank Body A-Beauty Scrub and 100% of the sales will go towards Wires Wildlife Rescue, Country Fire Authority and the NSW Rural Fire Services.

You’ll be keeping your skin healthy and helping a huge amount of individuals who need it at the most.

The Daily Edited


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Been eyeing something off from our range? For the next 24 hours we are donating our entire online sales, all proceeds, not just profits, not just a percentage to @nswrfs @cfavic @salvosau

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Go team!! thank you for supporting – going to @nswrfs @cfavic @salvosau – so much more to do though!!

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Those 24 hours aren’t over yet, and I’m sure The Daily Edit will continue on donating and helping even more, so be sure to get behind them ASAP!

Haus of Dizzy


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Fundraiser for First Nations Fire Affected Community. ??❤️✊? As Fires have struck the East Coast of this sacred land recently it has led to significant destruction and loss of masses of flora and fauna and saddly the lives of peoples. Very saddly, many First Nations people’s have been affected by these tragic circumstances, with losses of homes/ severe damage to property and important parts of the landscape. Many of these communities have now been forced to evacuate the region’s of their homes and forced to seek temporary / ongoing living arrangements in other parts of Victoria and NSW. As a result of this, Neil Morris a Yorta Yorta First Nations man @drmngnow has initiated this fundraiser to offer a culturally sensitive, specific direct support to some of those communities with critical costs to cover expenses including the following: – temporary relocation costs (hotel expenses, fuel, renting, possible medical needs) -other basic amenity and emergency relief costs to assist with this very difficult time such as clothing, miscellaneous vital personal items, -refurbishment of damaged property where applicable -resettling expenses where applicable -ongoing rental support where necessary -replacement of vital items i.e damaged medical equipment, clothing, toiletries and other vital personal belongings. The funds raised will be distributed via the purchase of requested necessary items where appropriate/ will be allocated directly to impacted community and/or community service co operatives/orgs to facilitate support to communities where possible in need of additional support upon a needs basis for those with emergency needs. Haus of Dizzy will donate 100% of all profits from our Indigenous Pride heart studs for the whole month of January. Donations can also be made via:

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The Groovy AF Indigenous Australian Jewellery Designer & Queen of Bling, Kristy Dickinson, is also letting her brand show the love and Aussie spirit.

Haus of Dizzy will be donating 100% of their sales from their Indigenous Pride Heart studs for the whole month of Jan!

So wear your jewellery with groove & Goodheart.



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This weekend, amidst the destruction and loss, I wondered if there was something we could create for our community, something you guys have been asking for, something you’d cherish, in exchange for helping us raise more funds for the victims of this horrific bushfire crisis… So, because I have an extremely big hearted and determined team, (!!) and because we get emails every other day asking us to do them… Unicorn Tears!! ?? Thank you everyone for already getting on board and sharing your excitement with us! Thank you to all who voted for your fave prints and styles in our Facebook poll yesterday!! We have tallied the votes and taken a list to our production team to workshop 7 pieces (across 3 prints…) ? In case missed it, we’ll be offering a special pre-order of some of your favourite and most sought after pieces from years gone by with 100% OF PROFITS going to the Bushfire Appeals. We will not make a single cent from this, in fact this will take a great many hands and a tone of resources to make this happen, but we are up for the challenge! ??? The 7 Unicorn Tear pieces will be put on pre-order at 10am AEDT Thursday 9th Jan and orders will end at midnight on Sunday 12th of January AEDT. All of the product information and chosen charities will be announced when they go live, including any new (ecologically friendly) fabrication details. Delivery will be July 1st, 2020. The tee and keyring I spoke of in my video will be available (both limited edition) at a later date closer to time of delivery and once we have samples to show you! Because this is an unprecedented move, we know there are so many details/questions you may have, so we’ll put a post on Facebook tomorrow with as many details as we can. ?? Once again, we thank you for your support and we will update you all on total funds raised as soon as we close the pre-sales. Oh, and if these unicorns are not for you, never fear we’ll announce a few other exciting opportunities to contribute to our Bushfire Appeals ~ so please stand by. Much love, and once again, our hearts go out to those directly affected by these fires. Lizzy & Spelly & the whole team xx ? @ming_nomchong_photo @shaninamshaik ?

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Not only have the team at Spell donated so generously to the bushfires but they’re now creating new designs and pieces which can be pre-ordered, with every cent going towards the Bushfire appeals.

And here’s a clue, the designs include Unicorn Tears, SO CUTE!

Boost Juice


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Our hearts go out to the communities across Australia that have been devastated by the bushfire crisis ❤️ This Wednesday 8th Jan, we will be donating ALL proceeds from the sale of Acai All Day, Keen for Green and Wild Blueberry Boosts to Vinnies Australia and the RSPCA who are supporting the families and our furry friends that have been affected by bushfires. There are many ways to show your support, big or small, every bit counts. For more information on how you can help those in need click the link in our bio!

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All you Acai lovers (I know there’s a ton of you out there), for today only, Boost Juice will be taking all their profits from selected juices and donating the proceeds to multiple organisations across Australia.



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#PRAYFORAUSTRALIA ???⁠⠀ ⁠⠀ Our home is burning. Human lives are being lost. Animals are dying.⁠ ? ⁠⠀ The Australian bushfire season has burned an estimated 6.3 million hectares, killed 24 people as of 4 January 2020 and we have lost up to ⁠480 million animals – including 1/3 of the koala population.⁠⠀ ⁠⠀ Let’s support where we can. We are raffling off a $1000AUD @peppermayo gift voucher. Tickets are $20 each and 100% of ticket sales will go direct to the Kangaroo Island Mayoral Relief and Recovery Bushfire Fund ⁠❤️ *Link in bio*⁠⠀ ⁠⠀ Please share with whoever you can so we can raise as much as possible! Anyway we can build awareness helps our country.⁠⠀ ⁠⠀ There are also many other ways you can help/donate – check out these accounts whoa re doing an amazing job – @nswrfs @wireswildliferescue @redcrossau @treading_lightly_inc⁠

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Head over to Peppermayo’s insta and for $20 anyone can be involved in a raffle for the grand prize, a $1000 Peppermayo gift voucher. Each ticket will 100% be donated directly to the Kangaroo Island Mayoral Relief, as well as the Recovery Bushfire Fund.

Raffles never sounded so good.

The Iconic


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First and foremost, victims and communities need monetary donations. This Thursday the 9th January, 2020, THE ICONIC will be taking part in the ‘ALL IN’ – Australian Retail x Red Cross Bushfire Disaster and Recovery Relief initiative, which will see over 30+ retailers across Australia band together to donate 100% of profits to support affected communities. ⠀⠀ Money raised by ‘ALL IN’ for the Australian Red Cross Disaster Relief and Recovery Fund will be used to: ⠀⠀⠀⠀ ? Welcome people in evacuation centres and recovery hubs. Listening, comforting, and making people’s well-being their number one priority. ⠀⠀ ? Locate missing loved ones through Red Cross’ Register.Find.Reunite service. ⠀⠀ ? Provide emergency grants to those who’ve lost their homes to fires this summer, to cover immediate and everyday expenses. ⠀⠀ ? Stay long after the disaster has passed via 1:1 support as people recover, and resilience programs for the wider community. ⠀⠀ ? Provide ongoing training, education and community outreach in preparation for the next disaster, be it here in Australia or further afield. ⠀⠀ Head to the link in our bio for more information on what’s needed, when and where you can donate. ⠀⠀ #australianbushfires #australiaisburning #bushfirescrisis

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We are liaising with a number of charity organisations to help store new non-perishable items in our Western Sydney Fulfillment Centre. We acknowledge that charities have been inundated with donations over the past week, however, the need for new non-perishable and wildlife care items is long-term and stretches far beyond donations already received. THE ICONIC has the largest online fashion Fulfilment Centre in Australia and with a 28,000 sqm footprint, we have the capacity to help these charity organisations with storage facilities for these items. In an effort to help provide long-term support for the recovery road ahead, we will work closely with these charities to ensure safe storage of donated items. We will then deliver these items to the charities when needed in partnership with our logistics partners. ⠀ ⠀ ⠀⠀ When: We will begin accepting donations for storage from Tuesday, 14th January 2020 until the end of January. We will then regroup with our charity partners to discuss and assess their ongoing needs and storage support required. Drop-off days will be every Tuesday, Wednesday and Thursday between 8am – 4pm. ⠀⠀ ⠀⠀ Where: THE ICONIC Bushfire Relief Drop-Off Hubs: ⠀⠀ ⠀⠀ ⠀⠀ ?THE ICONIC Sydney CBD Headquarters – Level 18, 338, Pitt Street, Sydney, NSW, 2000 ⠀⠀ ⠀⠀ ⠀⠀ ⠀⠀ ?THE ICONIC Western Sydney Fulfilment Centre 205-231 Fairfield Rd, Yennora NSW 2161 ⠀⠀ ⠀⠀ What: A list of required items has been outlined by various charity organisations on our website. We will continue to update this list as advised and share updates via Instagram Story. Please note that we are unable to accept items that aren’t outlined on this list. ⠀⠀ #australianbushfires #australiaisburning #bushfirescrisis

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We’ll be working closely with our charity partner, Thread Together, to help provide targeted urgent clothing items for affected communities, as well as provide additional volunteers and on-going support. Thread Together has been working tirelessly to clothe bushfire victims, many of whom left their homes with only the clothes on their backs. Thread Together is well-versed in clothing distribution, so we will work with them to our full extent to provide ongoing assistance as advised. If you are able to donate to @thread_together, please head to the link in our bio for more information. #australianbushfires #australiaisburning #bushfirescrisis

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The guys at the Iconic have partnered with over 30+ retailers over AUS and together all the brands will be involved in the ‘ALL IN’ – Australian Retail x Red Cross Bushfire Disaster and Recovery Relief initiative. And each and every one of these brands will donate 100% of their profits this Thursday the 9th of Jan!

Talk. about. HUGE.

This one’s going to be big so keep a watch out on the Iconic’s Insta, as they’re also planning on having a Drop-off hub in areas around Sydney.

(All info in the Insta posts on the Iconic’s gram).

In the meantime, here are some other legendary Aussie brands that you can get behind.

These guys have all donated so gratefully to the Red Cross, RFS and other bush-relief organisations, we see y’all!



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Like all Australians, our thoughts are with those affected by the devastating bushfires raging throughout our beautiful country. The Sussan Group, made up of @Sportsgirl, @SussanFashion & @Suzanne_Grae, is standing together and making a donation of $100,000 to be shared equally between the Salvation Army Disaster Appeal and the Australian Red Cross Disaster Relief and Recovery Fund to support all of the families, communities, and businesses as they cope with the disaster and to aid in the recovery process. In addition, all team members from The Sussan Group will have their personal donations to the Salvation Army, Australian Red Cross and also the World Wildlife Fund Australia matched dollar for dollar. If you would also like to offer support & donate, you can find out more via @salvosau, @redcrossau & @wwf_australia

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Country Road


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Our thoughts are with every Australian affected by the devastating bushfires. The fires are burning across all states and are severely impacting lives, communities, livelihoods, and animals. We’re thinking of you all. Country Road Group has made a donation of $100,000 to the @redcrossau Disaster Relief & Recovery Fund to help communities that are suffering. Now is the time to rally for our people, and our country. Please help support our fellow Australians. See the link in our story to help support the thousands of displaced people.

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David Jones


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Devastating bushfires are burning across the nation, significantly impacting lives, communities, livelihoods, and our wildlife. Our beautiful country needs our support now more than ever. We recently made a donation of $100,000 to the Australian Red Cross Disaster Relief & Recovery Fund, which helps Australian communities cope with and recover from disasters. Along with our Country Road Group family, we’re also working with our charity partners to look for additional ways to support the community in the face of this crisis. If you’d like to contribute, we’re accepting donations nationally at our registers. Any amount, no matter how small, will make a difference. Our hearts go out to every Australian devastated by the bushfires.

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Mecca Maxima


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Our hearts are breaking and our thoughts are with everyone who is affected by the devastating bushfires. On behalf of all our team members, MECCA has pledged $100,000 to the @redcrossau bushfire recovery and relief fund, and we will continue to support our communities through the recovery process. We are proud to be part of a community that supports each other when it matters most.

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The Body Shop Australia


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Like all of you, we are heartbroken watching the devastating impact of the fires unfold. Australians are resilient and we will get through this together. If you’d like to help, please consider supporting @redcrossau Disaster Relief & Recovery Fund or any of these organisations: @salvosau @nswrfs @cfavic @wireswildliferescue @wildliferescuequeensland @foodbankaus & CFS SA. #AustraliaBurning #StrongerTogether #EveryLittleBitCounts

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Cotton On


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Our hearts are heavy. Our thoughts are with every Australian affected by the bushfires. We are devastated by the destruction of communities, livelihoods and wildlife. As a business founded in regional Australia, we’re committed to helping our mates who need it the most. The Cotton On Group is pledging $250,000 to support bushfire relief efforts. We know that every person who works at the Cotton On Group will be digging deep too, so we’ll be matching their donations dollar-for-dollar also. To the firefighters, emergency services and volunteers who are risking their lives and working around the clock to protect our communities—Thank you and stay safe.

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Abrand Jeans


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Our hearts are heavy, our land is burning and our people are hurting. Abrand will be making a donation to VAEAI @koorieeducation to aid our local Indigenous community in this crucial time of need. Our donation will also be matched by our parent company, Threebyone. All the monetary donations and goods donated to VAEAI will go directly to Koorie organisations, who are taking donations and using funds to aid Indigenous people in Victoria, with a focus on the Gippsland community, which has been badly impacted by the fires. If you wish to donate to VAEAI, a link will be placed in our bio so that you may contact them to make a donation. As the damage from the fires was unprecedented, our donation will likely be used to purchase gift cards for those in need, as access to banks, ATMs and financial services in these communities is currently limited. This will provide support and funding to those in the community with emergency needs. We felt it was important to donate to Indigenous people, the rightful owners of our land, who have been identified as a group in urgent need of support. We pay our respects to those fighting fires, keeping our people and animals safe and putting their own lives at risk. For those located in Melbourne, VAEAI will also be holding a fundraiser this afternoon from 3pm – 8pm, all information will be shared in our stories as to how you can help. Other places to donate include @cfavic @nswrfs @wireswildliferescue @redcrossau, all charities and organisations which are actively funding bushfire relief. Stay safe and look after each other. If there was ever a time for our community to band together, it is now. ​_______________________________________________________ We acknowledge that these tragedies have occurred on Sacred Indigenous lands. We wish to pay respect to our Elders, past, present and future, and further acknowledge the important role that Indigenous people continue to have within our communities.

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As well as these great brands, you can still make a direct donation towards any of these important organisations and the Bushfire disaster relief:

  • Red Cross Au
  • Salvation Army 
  • NSW Rural Fire Service 
  • WIRES-Emergency Fund for Wildlife
  • FoodBank
  • Fire Relief Fund for First Nations Communities

Don’t Forget The Devastating Impact The Bushfires Have On Indigenous People And Donate To Them Too Pls


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