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This Eco-Friendly Rum Is Helping To Save The Planet While You Sip Pina Coladas

Here’s the thing legends, us young Aussies we’re becoming increasingly more aware of the impact things like excessive meat consumption can have on our planet. As well as greenhouse gases, waste and how it all makes climate change even worse than it already is.

We obviously are concerned with our environment, and how it’s been treated, but have you ever stopped to consider the impacts of a seemingly friendly, fruity cocktail? Diplomático Rum, like many other sustainably oriented brands, has brought a new meaning to the term ~responsible drinking~ this Dry July, thanks to their eco-friendly production process. LOVE THAT.

They’ve got some worldwide hype for more than just taste (and worldwide awards), Diplomático is one of the only liquor companies, globally, to have earned the ISO 14001 certification (dw I didn’t have a clue what that meant either). But it’s a prestigious recognition for companies delivering on their agreed acts of environmental responsibility, that’s a rare one.

Sai Hamsala, Asia Pacific Brand Ambassador for Diplomático Rum says the brand’s philosophy is all about honour.

“Diplomático’s philosophy has also revolved around respect and protection for the environment that grants us such a gift as rum,” he told us.

“We’re continually committed to making our processes cleaner, greener, and more efficient by streamlining production, managing waste, and caring for the people that make it all happen.” 

Rums of all types have been having a field day of late – think your Captain Morgan’s and Sailor Jerry’s spiced equivalent, your Bacardi’s, Brix etc.

Diplomático Rum is definitely more of an indulgent experience for all the senses; more of a full-bodied, premium spirit that’s for sure.

Crafted in the mountainous region of Venezuela (fancy), the team’s passion for sustainability makes it a refreshing bevvy choice. But hey we’ve been talking a lot about Diplomático being a great environmentally, here’s what they’re actually doing in the climate crisis, to set themselves apart.

They Create Their Own Efficient Supply Of Energy

Through their energy cogeneration system, Diplomático Rum is able to supply on average 80% of its energy throughout the year. These systems allow for a greater reduction of CO2 emissions compared to those used by other rum brands, meaning much less environmental pollution per unit of energy. How good?!

They Recycle By-Products To Produce Their Own Fertiliser

The brand has transformed vinasse (a byproduct of ethanol), into fertilizer for more than 1,000 hectares of sugarcane. Diplomático also continues to support the community by distributing this fertilizer among more than 30 families in the region to support their growing crops.

Not Just Sustaining, But Regenerating

Diplomático Rum is an industry leader, going above and beyond to regenerate the land which it produces from. The brand has held environmental training workshops for employees and local communities, as well as undertaking reforestation programs and beach cleaning initiatives. Nearly 16,000 trees of native species have been planted since the beginning of their brand commitment to honour the earth. 

Did we lose you at pina colada? Thought that might’ve been the case… so we’ve put together a super simple little recipe below – so you can try the classic cocktail with a dark twist, using Diplomático’s Reserva Exclusiva. Thanks to the subtle notes of orange peel and toffee, this poolside treat will be extra sweet!!!

Pina Colada

  • 60ml Diplomatico Planas
  • 90ml pineapple juice
  • 30ml coconut cream
  • Ice
  • Pineapple wedge to garnish

Add all ingredients to a cocktail shaker and mix vigorously, then strain into a highball glass. Garnish with the pineapple wedge. Yummo!

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