Victoria’s Secret Said They Would Never Hire Transgender Or Plus Size Models But Now They Are, Why The Change Of Heart?

Yay for diversity!

Lingerie giant, Victoria’s Secret has released snippets of their new campaign featuring transgender model, May Simon Lifschitz and plus sized model Ali Tate Cutler. This is following the inclusion of the first ever trans model, Valentina Sampaio to work with the brand’s ‘PINK’ line a few months ago. Some of the worlds biggest models have worked with Victoria’s Secret, including Tyra Banks, Gisele Bündchen, Miranda Kerr and Karlie Kloss. BUT, the brand has copped criticism in the past, with a lot of people calling them out for a lack of diversity and their blatantly discriminatory comments.

What Went Down Last Year?

Previous marketing manager of Victoria’s Secret Ed Razek stepped down from his position in August of this year, amidst some controversial shiz. In an interview with Vogue last November, Razek claimed that the brand would never hire plus size or transgender models, because they don’t appeal to the Vic Secret target market. He claimed, “we market to who we sell to, and we don’t market to the whole world.” I mean fair, but still gross. I think most young people who shop at Victoria’s Secret would agree that exclusion or discrimination is never okay and that level of grossness actually turns people off.

The Turnaround

So since old mate Razek has quit, suddenly the lingerie brand has become super woke. We can obvs attribute these changes to the massively declining sales, store closures and the cancellation of the annual catwalk show this year. Maybe the brand has FINALLY realised that in the era of #MeToo and #TimesUp young consumers want to support inclusive and diverse brands. Brands like Fenty Beauty, which caters to people of all sexual/gender orientation, race and age and Kim Kardashian’s shapewear line which stocks sizes from XXXS to 4XL are slaying the game. Clearly, VS has been taking notes.

So Who Are The Models

So the first trans model to join the brand, Valentina Sampaio absolutely killed it in the PINK campaign. She also models for ELLE and Vogue magazine, Marc Jacobs and Moschino. She’s honestly stunning and worth a follow @Valentts.


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May Simon Lifschitz slayyyys in the new Victoria’s Secret BlueBella range. The Denmark native is making her mark on the world! You can also catch her in the soon-to-be-released Netflix series Warrior Nun. Follow her on IG @ItMayBeMay


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While Ali Tate Cutler is not the first plus sized model to work with the brand, she’s the first size 14 and she looks all kinds of fab. The BlueBella range is all about #LoveYourself and honestly, I couldn’t think of a more body positive model for the job. Absolutely love your work. Follow her at @ali_tate_cutler


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One Last Thing

The brand partnered with videographers to create honest and intimate interviews with inspiring women, to spark body positivity. Regardless of what was said last year, we love the positive and inclusive vibes being spread around atm. Kudos Victoria’s Secret, keep it up.


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