It’s funny how much something can capture our minds on social media. And keep that attention amidst everything else going on in our daily lives. Think about Kony (remember him?), The Ice Bucket Challenge, Nek Nominate – the list goes on.
Then this damn dress. Whatever your opinion on what colour it is, it took over the media spheres for days and the Salvation Army have taken this interest to spark a brilliant advertising campaign.
The ad focuses on stopping abuse against women, and strikes a poignant note on a viral piece of content. It’s smart, applies real meaning to something relevant and has, as a result, captured a lot of interest.
Moments like this give us a rare time of unison over a light piece of content; in a world often bombarded with the contrary.
We’re bound to see many references to the dress in the future, modern day pop culture takes viral moments and turns them into folklore.
But what did we ultimately take away from #dressgate?
Our attention is easily taken
It was just a dress after all right? Yet people worldwide were talking about it. Like previous trends, we love this stuff – content that encourages conversations and discussion. It’s not a bad thing by any means, but that’s reality.
It’s important to enjoy these moments
I saw countless “there are children being killed in Iraq, yet all we care about is a dress?” blah blah blah. Yep – okay we get it. There are bigger problems in the world, no one doubts that. But moments like this give us a rare time of unison over a light piece of content; in a world often bombarded with the contrary.
But it’s equally important not to get consumed by them
As mentioned, bigger issues do exist and there comes a point where you set this aside for what it was. Media consumes our lives in the modern world, and while I love a good cat video as much as the next person – it’s important we don’t lose track.
Viral content triumphs all
As we’ve seen with the dress and countless other instances, trending content breaks the internet and influences everyone. Hard knock tradies that I play football with were asking me about this dress over the weekend – that says it all really. Viral moments are here to stay and influence us more than ever before.
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