Tinder swipers unite, because the notorious dating app is back – re-launching their previously cancelled Swipe Night interactive experience this weekend.
To refresh your memory, Swipe Night follows a group of friends, with Tinder members playing the protagonist, during the final hours before an asteroid hits Earth (I mean, wouldn’t rule it out for 2020).
As the story unfolds, members will be prompted with moral dilemmas and practical choices that impact what happens next and who they match with once the event ends. Each week, key choices are added to a member’s Tinder profile so there’s plenty of material for post-apocalyptic banter and icebreakers that don’t involve face masks.
The fun little activation goes live September 12th at 10am, and it’s the first time Swipe Night will be available in Australia and around the world.
If the pandemic has taught us anything, it’s the power of conversational common ground powered by shared experiences. Social and physical distancing coupled with stay at home orders turned our members into chatty and creative digital daters with 52% more messages sent globally (peaking on April 5th) and swipe volume among members under 25 also rising 39%.
Swipe Night will essentially transport members from their homes to a new destination to discuss: an adventure live, right inside Tinder. For the next three weekends, Tinder users will be able to play a bit more of Swipe Night, eventually being matched with people who made similar choices.
“When lockdowns began, we saw an immediate increase in our members’ engagement on Tinder, so we know we play an important role in their stay-at-home experience,” said Jim Lanzone, CEO of Tinder.
“While the global health crisis continues, we believe Swipe Night can bring a welcome change of pace to our members around the world. We’re committed to driving innovation on Tinder that creates more ways to bring our members together, entertain them, and help them meet and get to know new people,”
To make Swipe Night, Tinder tapped some of the biggest names in the business. The production was directed by 24-year old Karena Evans (Drake’s go-to music video director) and written by the quick-witted Nicole Delaney (Big Mouth, Netflix) and Brandon Zuck (Five Points, Facebook Watch).
Live Times & Dates as follows:
- Saturday September 12th starting at 10:00 – Sunday 13th at 23:59
- Saturday September 19th starting at 10:00 – Sunday 20th at 23:59
- Saturday September 26th staring at 10:00 – Sunday 27th at 23:59
Swipe Night was originally launched in the US at the end of 2019 to rave reviews. During the interactive event, Tinder saw matches increase by 26% and messages increase by 12% compared to a typical weekend.
Image Source: Supplied